Itamar Manes tracked down Van Paridon for some China Fashion and Urban Culture input regarding the New Made in China label and the nation’s luxury consumerism — article byline included, #insertwink. An excerpt:

Elsbeth van Paridon, a fashion and urban culture journalist, and founder of The China Temper explains how the “ad nauseam prejudgments” about the Made in China label are “undergoing the ultimate 21st century makeover – with a subversive twist.”

[…] “Van Paridon adds that this “unique phenomenon” is rooted in the rise of individualism and self-expression, and that China’s younger generations are “on the prowl for … individual exclusivity”, and while they are looking to separate from previously regulatory norms, they are “not disposing of their upbringing and heritage”.


Read more of Manes’ excellent report for the South China Morning Post and enlighten yourselves…

Right here!




Illustration by Craig Stephens for the South China Morning Post

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