Back To Basics
Sinologist Elsbeth van Paridon (University of Leiden, Netherlands) is a run-of-the-mill fashion|underground culture aficionada. Van Paridon tackled Beijing for some six years, working as an English editor and author for China International Publishing Group as well as writing the occasional freelance piece on China Fashion and Urban Culture.
Upon leaving behind full time Beijing living, van Paridon traveled to Hong Kong for a bit where she moseyed down steep alleyways to report on their historical and contempo underground significance in both writing and images.
Most recently, van Paridon could be found crawling and clawing her way through the throes and woes of the dragon that is the study of Journalism.
‘Tis in such fashion that van Paridon has now turned her groupie-esque lust for China Fashion, Lifestyle and Underground into a full-time occupation as editor-in-chief of Temper Magazine — a print and digital publication which looks at contemporary China through a fashion-focused lens. Available in both English and 中文。
The long-term goal is to create a three-fold concept: Publishing, platform and e-commerce all rolled into one temperamental undertaking. Van Paridon invites you into the world that is The New Made In China Fashion, Design and Urban Culture.
China’s Urban Underground
Van Paridon hunts down the latest in Chinese menswear, women’s clothing, designer newbies, established names, changes in the nation’s street scenery, close-ups of particular trends presently at play in China or of historical value plus a selection of budding photographers.
Paired with a deep devotion to China’s urban underground scene, van Paridon holds a particular interest in the topics of androgyny, the exploration of individuality and the power that is the Key Opinion Leader (the local term for “influencers”) in contemporary China. She reports on trends in the respective fields in her personal project on the side called “China Under The Radar“.
Print And Magazine
From Beijing to Shanghai and every corner of the mainland, China Fashion and Lifestyle is a phenomenon which deserves to be explored by the niches of global fashion, art and socio-culturalism.
As to capture a real sense of this colorful and inspiring new Chinese landscape, van Paridon set up the print and digital publication Temper Magazine — her main squeeze. Temper Magazine looks into the art of clothing and how this reflects the blossoming of China’s contemporary society in revolutionary motion.
The Temper team now includes five contributors and four translators. Not to mention a host of insanely talented helping hands without whom this adventurous mega-endeavor of a lifetime would never be possible. Hey, ya gotta do something in life, right?
China Fashion And Lifestyle
Van Paridon has reported on a variety of China Fashion&Lifestyle related topics for several publications, including the likes of What’s On Weibo, SIX Magazine, Global Times, Global Health Magazine, The Beijinger, UK YAHOO! Style and China International Publishing Group.
In a bid to expand her professional portfolio and learn a thing or two from the big Mickeys in the game, Van Paridon is currently interning with RADII China, a news platform catering to (mainly) North-American audiences, broadcasting China News. From all angles.
“I do not fear the Dragon; I chase it.” Van Paridon